However, after a user survey late last year, she decided to refocus the product around creating a community of lesbians.“Everyone wanted to the see the social aspect," she said. More articles about dating and gay life are available in a blog.
For Exton, one of the most challenging parts of creating Her was finding investors.
I just rejected her and she’s gone forever.'”Nothing existed for lesbians designed by lesbians until Her came along in September of 2013. Exton herself is gay, and says her San Francisco-based team is made up of four queer women and two straight guys. The profiles are reminiscent of Pinterest, the virtual bulletin board where users can “pin” favorite pictures.
They were: "I met my partner Annie on Pink Sofa in August 2013.
Since then we have moved in together, started our own business and gotten engaged. We are so very grateful to the Pink Sofa for bringing us together and can't believe our luck in finding the perfect partner.
The great thing about Pink is the diversity of women.
Whether you're femme, butch, bi, trans, Christian, agnostic, professional, into dining out, running or discussing current affairs there's someone for everyone on Pink Sofa.
She got rid of the name—people find it hard to pronounce Dattch—and decided to make the app more community focused. Exton said encouraging multiple photos opens a window into a user's personality.
It also eliminates the need for women to describe themselves. “They tend to undersell themselves.”Originally, Exton’s product was aimed purely at dating. ”The new version of the app features news feeds for eight cities filled with articles written by locals and listings of area events.
“Coffee Meets Bagel only allows you one match a day,” she said, mentioning one of the dating services.
“And with Tinder, you swipe and swipe and then, it’s like ' Oh crap, she was cute. If both users “like” each other, they are matched and will be able to send messages to one another.
Never really noticing each other, Until one thread made me look.