Like Whatsapp, We Chat allows users to send each other emoticons.
These might also entail popular animated ‘stickers’- moving images of cartoon characters, your own face or even gifs.
Rather than sending written text, users send voice messages in a very walkie-talkie kind of way. Its ‘Moments’ function allows every user to have its own ‘timeline’ where they can post updates for all their friends to see.
Interaction between companies and customers on We Chat is not a one-way street: customers can also send messages to the company.
This opens up a world of opportunities for different activities and campaigns where companies can involve the input of customers.
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The power of the app lies its in multifunctionality- making it irresistible to social media fans, mobile users and companies. The application was launched in January 2011 by Tencent Holdings Ltd (Chinese name: Tengxun 腾讯, known by the penguin logo).
The growing fan base of China’s superapp We Chat has consistently been brought into connection with the declining popularity of Sina Weibo – although they are actually completely different platforms. Tencent, founded in 1998, has proved that it knows what China’s (mobile) internet users want.
In January 2013, the number of users had reached 300 million.
By now, there are over 400 million users, with Weixin’s influence going beyond 100 countries.
These Internet women registered their dating profiles themselves and they like to travel.
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With China’s mobile user market exceeding 750 million, Weixin only has more room to grow (Wang 2014, 3).