Ads dating teen

The group has a hotline at 415-526-2557 and a website at Ray-Jones, president of the National Domestic Violence Hotline has heard stories from teens who have had dating partners use text messaging, social media and cellphone calls to intimidate and control them.

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The group learns dating abuse can be physical, emotional, economic, verbal and spiritual.

Freeman said online abuse has become more prevalent in the digital age.

He said: "We want to see young people in safe and happy relationships and this means tackling attitudes towards abuse at an early age, before patterns of violence can occur.

"We hope this campaign will help teenagers to recognise the signs of abuse and equip them with the knowledge and confidence to seek help, as well as understanding the consequences of being abusive or controlling in a relationship." Controlling behaviour The campaign follows research by the NSPCC.

'Powerful lesson'The TV advert's award-winning director Shane Meadows said he wanted to highlight the problem of emotional violence, including verbal insults and controlling behaviour such as monitoring text messages.

"It's a message I fundamentally believe in, and it's what most of my films have been about - finding another way of leading your life.

The £2m TV, radio, internet and poster campaign is part of a government strategy announced last year to reduce violence against women and girls.

Home Secretary Alan Johnson said it was essential to change attitudes in order to stop abuse against females.

The study suggested a quarter of girls aged 13 to 17 had experienced physical violence from a boyfriend and a third had been pressured into sexual acts they did not want.


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