Rufus Griscom, who co-founded Nerve.com, has high hopes.
“A lot of Nerve content is similar to the kind of content that is going viral now -- funny, short, a little bit surprising, a little earnest.
(IAC has not yet released its results for 2013; How About We would not share its financials.) Moreover, the utility of traditional content sites for meeting people is less clear at a time when mobile applications such as Tinder and Hinge are exploding in popularity.
(For more, see "Hookup app Tinder wants to change its image.") Traffic to has been relatively small -- 1 million monthly uniques on average for the past few years -- but the site did see a big traffic boost, close to 5 million uniques, in the past month as How About We's writers have begun posting fresh content to it.
IAC's only real competitors in terms of size are e Harmony and Spark Networks (lov), which owns JDate, Christian Mingle, and others.
IAC’s dating properties had combined revenue of $713 million in 2012.
The company is banking on continued traffic growth in the months to come as its writers post more frequently.
Content aside, an important element of the How About We Media launch is the absorption of Nerve’s personal ads platform, Nerve Dating, into the How About We community and its availability to How About We's audience of 2.3 million people.
I spent time doing research, interviewing different health care providers, and talking with other people who had epilepsy.
How About We's mission has always been to help people fall in love and stay in love, How About We co-founder Brian Schecter tells Business Insider.
The site offers two separate subscription services: One lets singles post self-designed "ideal" first dates, while the other offers couples dates that the company has set up for them, often with discounts involved.(Though Schechter cautions: “Date night should not be deal night.
It should be an exceptional experience.”)How About We’s goal is to keep people coming back even after they’ve found someone special, a challenge for all dating sites.
As with many online dating sites, signing up is free, but a monthly subscription, in this case, is required to use all the tools that are built into the service. ZIP codes to find people nearby and can further cull from the herd by giving an age range for their potential mates.