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When these terms are used, the terms and conditions of the sale must be made clear at the outset.
False preticketing--the practice of marking merchandise with a price higher than that for which it is intended--is unlawful.
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An important aspect of many decision support systems is the facilitation of "what if" analyses; i.e., the sensitivity of optimal marketing strategy to the assumptions in the input information.
These correspond to the major marketing functions that influence revenue and profit.The local support by a retailer for an advertiser's promotional program through use of in-store display materials, cooperative advertising, local contests, identification in media advertisements, and so on. Salespeople may make most of the adjustments, although the final approval of the department head or selling supervisor is often a requirement.The complete count of the population every ten years by the U. The practice of delegating decision-making authority to lower levels of management and, in some cases, to nonmanagers authorized to make decisions, such as salespeople.Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession.Browse terms related to - A B C D E F G H I J K L M N O P Q R S T U V W X Y Z An approach by which computer database technologies are harnessed to design, create, and manage customer data lists containing information about each customer's characteristics and history of interactions with the company.You can even use their instant messenger for real-time, one-to-one chats.